The DURANT Black Stallion

At the heart of our brand lies the iconic black stallion - a symbol of fearless elegance, strength, and unwavering freedom. This emblem not only represents our commitment to exceptional craftsmanship and luxurious design, but also pays tribute to my maternal grandmother’s indomitable spirit. She was always 'before her time', hardworking and fearless in her youth - defiantly riding her cantering horse bareback whilst doing a handstand - a visual metaphor as to the courage and resilience that women and mothers everywhere, embody every day.
In each campaign and image, our DURANT black stallion serves as a reminder that luxury is not just about beauty, but the bold pursuit of life with grace and bravery.

Johanna Johnson - Mother, Designer