
'DURANT'
by JOHANNA JOHNSON
| From RED CARPETS to RED RUBIES
Having designed heavily embellished gowns and detailed accessories for catwalks and talent the world over, Johanna’s evolution into fine jewellery began as a personal passion project, and quickly unfolded into a natural extension of her creative world.
What started with designing heirloom-inspired settings for her own jewellery soon became something more: a collection grounded in old-world technique, and a natural progression. These 'personal pieces' began appearing on red carpets, in editorials, and on screens globally - worn discreetly at first, before becoming a sought-after signature.
The name DURANT - taken from Johanna’s family line and one given to her daughter - anchors the brand in legacy, heritage, and the strength of those before her. Rooted in this historical design philosophy, and brought to life through environmentally conscious lab-grown brilliance, this collection has seamlessly transitioned from an intimate pursuit into a refined brand. A brand built with the same attention to detail and signature aesthetic that have defined her work for over two decades.
With her young daughter’s autism diagnosis, Johanna redirected her energies to prioritise early interventions and daily therapies. In that season, DURANT became a space of creative continuity, and a personal refuge of design. Today, with her daughter thriving and her two sons beside her, Johanna shares DURANT to the world as a jewellery house shaped by resilience, craftsmanship, and a conscious approach to luxury.
This is not a departure, it is a natural progression. A narrative of craft. Of determination. Of light.
The DURANT COLLECTIONS
Rooted in red carpet design and refined by heritage craftsmanship, DURANT is the latest, and most important, chapter from designer Johanna Johnson. Every piece is realised with care and design intention - from lab-grown brilliance to timeless silhouettes - with a conscious commitment to luxury that endures, and a lighter footprint on the future.
Click below to view these Limited Edition collections.



