From its inception, Johanna Johnson’s namesake brand has embodied a signature balance of simplicity, historical elegance, and old hollywood glamour. Her gowns have long been sought after for life’s most significant moments - from celebrated weddings to global red carpets.

Johanna's designs have been worn by some of the most celebrated names in entertainment and fashion, including Madonna, P!nk, Angelina Jolie, Maya Rudolph, Meryl Streep, Chrissy Teigen, Kendall Jenner, Felicity Jones, Olga Kurylenko, Julia Ormond, Halle Berry, Jessica Biel, Jennifer Lopez, Emily Blunt, and Her Serene Highness The Princess of Monaco - to name just a few.

From her signature silhouettes to fine jewellery, Johanna's work reflects a consistent dedication to heritage design practices and meticulous finishes. This creative path has unfolded organically - from gowns to fine jewels - with each piece grounded in the same enduring aesthetic.

Working closely with a core team of artisans she has collaborated with for many years, Johanna remains deeply committed to intentional design, refined construction and precision finishes. To date every client gown has been made by the very same hands that create her red carpet pieces - a philosophy grounded in preserving heritage skills and 'reigniting the romance of yesteryear' in a world shaped by fast fashion.

Her bridal and red carpet collections have been presented in Australia, New York, Los Angeles, and throughout Europe and the U.S. As sole designer and creative director of Johanna Johnson Inc., she continues to lead her brand with a clear creative focus, and a reverence for historical craftsmanship building new collections and projects internationally.

‘DURANT’ by Johanna Johnson is her most recent chapter - a jewellery brand born from a lifelong love of traditional craftsmanship and meticulous details. After years of designing embellished gowns and custom accessories for brides and red carpets alike, Johanna quietly began creating and collecting jewellery for herself - personal pieces that soon caught the attention of stylists, editors, and performers around the world.

What began as a passion project quickly evolved into a fully formed collection. Durant - a family name and her daughter’s namesake - was created in the quiet hours spent rocking her baby to sleep. Today, the brand offers two refined lines of lab-grown fine diamond jewellery, a champagne-tested fashion jewellery range, and a new custom suiting collection, all designed with the same sculptural clarity that defines her gowns.

Johanna now formally launches these new ventures with her three greatest inspirations beside her: her daughter and two incredible sons. With roots in red carpet design and a future shaped by fine detail, DURANT marks the next evolution of a designer dedicated to brand legacy, craftsmanship, and a conscious shift toward the exceptional brilliance of lab-grown diamonds - leaving a gentler footprint on the world to come.